Whether shopping for yourself or someone else, our expert Brand Ambassadors will provide all the guidance and information you need and present you with all suitable options.

Please refer to our online store locater here to find a store near you. If we are not conveniently located to you, our Client Services team will be delighted to arrange a virtual appointment or help explore shipping options for you.

You do not need an appointment, please visit any of our stores at a time most suitable for you. However, requesting an appointment with one of our Brand Ambassadors will guarantee you with a perfectly tailored service free from interruptions. To book an appointment please visit here to book your preferred time and date with your most convenient store.

Yes. We would be delighted to assist you online with any queries you might have and offer virtual appointments with our UK, US and Hong Kong stores. You can book your virtual in-store experience here.

Natural diamonds are one of the oldest and rarest of nature’s treasures you can own. Formed through intense heat and pressure in the earth’s mantle between 720 million and 3.5 billion years ago, they are older than some of the stars in the sky. You can learn more about this under Natural Diamonds.

It has been estimated that only one in every 10,000 natural diamonds is classed as a fancy colour diamond. Described in the spectrum of light to vivid, coloured diamond are created by the chemistry and forces of nature that are highly infrequent and therefore extremely rare. You can learn more about fancy coloured diamonds here.

To simplify the subject of diamond grading, the 4Cs relate to cut, colour, clarity and carat weight - a universal language that was established with the Gemmological Institute of America (GIA) and introduced to the public by De Beers. The combination of these factors determines a diamond`s relative rarity and value. You can learn more about the 4Cs here.

While the cut is the only one of the 4Cs that isn’t determined by nature, it’s potentially the most important, such is its impact on brilliance and sparkle. This is why it’s possible for a well cut diamond to command a higher value than one that is slightly larger or of a rarer colour. You can learn more about this here.

De Beers Jewellers is a creative and vibrant luxury Jewellery House from De Beers Group, the world’s leading diamond company with expertise in the discovery and selection of diamonds since 1888. At De Beers Jewellers, we are lucky to have access to some of the world’s most incredible diamonds sourced by De Beers in Botswana, Namibia, South Africa and Canada, which have a positive impact on people and the planet. We meticulously select our diamonds by eye to meet our strict criteria for beauty, and our designers and craftspeople glorify them in bold and distinctive designs. Our jewellery collections are sold through our stores in exclusive locations around the world, as well as our website, DeBeers.com.cn.

De Beers is committed to ensuring all our diamonds are sourced in a manner that upholds the social, ethical and environmental expectations we share with our customers. Our stringent sourcing procedures, selection processes and certification requirements mean that our diamonds are ethically sourced and 100 per cent conflict-free and that every piece of De Beers jewellery is responsibly crafted.

Diamonds from our mines in Botswana, Namibia, South Africa and Canada are ethically sourced, making a positive impact on people and the planet along their incredible journey.

Peace of mind on provenance is key for De Beers. We played a key role in the establishment of the Kimberley Process (2003) to address the issue of conflict diamonds. In addition, we went further for our own diamonds, developing in 2005 the Best Practice Principles (BPPs), the strictest set of standards the industry had ever seen. The BPPs ensure that De Beers diamonds can be trusted to be ethically sourced and 100 per cent conflict-free, applying to the journey of the diamond.

De Beers is a certified member of the Responsible Jewellery Council (RJC), a standards setting and certification organisation spanning the jewellery supply chain. De Beers commits to and is audited against the RJC’s Code of Practices, which addresses human rights, labour rights, environmental impacts, mining practices, product disclosure and other important topics in the jewellery supply chain.

We work with the most skilled artisans, in the finest workshops around the world. Our jewellery is crafted in a number of different countries as a result of the superior skill sought by De Beers Jewellers for the craftsmanship of their designs.

Diamonds are our muse; they inspire our creativity and shape our exquisite jewellery designs, where emotion meets technical expertise.

We meticulously select the most incredible diamonds to craft extraordinary high jewellery designs.

The pinnacle of our offer is our extraordinary high jewellery collections. This is where we push our creativity to its limits, crafting one of a kind designs that glorify our most incredible diamonds – meticulously selected – and reveal the exquisite artistry and technical innovation of our craftspeople. Often featuring detachable elements and daring contrasts of colours and textures, our high jewellery pieces blend sophistication with versatility, tradition with modernity. Each result is a wearable work of art that forever immortalises the beauty and magic of nature.

The expertise gained from our high jewellery savoir faire is imbued in our Bridal and fine jewellery collections. Our creative studio and expert craftspeople work together to create meaningful pieces of unique design and elevated quality to help our clients mark special moments and wear every day.

White gold is rhodium plated to protect and brighten the white gold beneath it. Platinum in comparison, is a lot stronger than gold, making it ideal for engagement rings and wedding bands that are worn every day.

We advise that you always store your jewellery in the original packaging or soft pouch provided. Please keep pieces separately to avoid damage. When dressing, jewellery should always be put on last and taken off first. To maintain the integrity of the diamond settings of De Beers jewellery, we advise each piece is inspected annually on a complimentary basis. This service checks for any signs of damage to the settings that may have been sustained through wear. Any suggested remedial work will help to ensure the continued beauty and longevity of the piece.

Due to the precious nature of the materials used in some of our Enchanted Lotus jewellery pieces, including mother-of-pearl, turquoise, jade, malachite, lapis lazuli and carnelian, we advise you to take extra care when looking after these. In order to protect the materials from damage, please avoid any contact with perfume, lotion, hairspray, household chemicals, as well as hand sanitising gels and sprays.

For ultimate radiance a diamond must be clean. We offer to clean every piece using both ultrasonic and steam systems as a complimentary service in store. Please note that we only recommend cleaning and checking products annually.

To remove grease from your diamond at home, we recommend gently washing it with hot water and washing-up liquid. When doing this, please be sure to first secure the sink or use a bowl. Dry your jewellery with a cotton or linen towel before using your De Beers Polishing Cloth for a sparkling finish. De Beers also offers Instant Diamond Polishing wipes to touch up your jewellery at home. These can be purchased here.

All purchases from De Beers Jewellers are sold with a certificate of Authenticity. Every white diamond between 0.20 and 2.99 carats is accompanied with a De Beers Institute of Diamonds grading report. Every coloured diamond and white diamond that is 3 carats and above is accompanied by a GIA certificate.

De Beers individually selects the very best diamonds for De Beers Jewellers, going beyond conventional assessments to source only the rarest diamonds of exceptional beauty. The House is one of the most selective in the market today.

Our experts at the De Beers Institute of Diamonds meticulously hand-select each and every one of our diamonds, assessing them individually by eye for three key characteristics for exceptional beauty: Fire, Life and Brilliance. Fire is the dispersion of light in a diamond’s facets, projecting a rainbow of colours. Life is the bursts of light that scintillate with every move. We look for the perfect alignment of facets and angles, which maximises how a diamond reflects, refracts and disperses light. This not only represents the quality of a diamond but results in its ultimate sparkle. Brilliance relates to a diamond’s natural transparency – how the light moves through the diamond and reflects to your eye.

For fancy cut diamonds, in addition to assessing the Fire, Life and Brilliance of each diamond, we also evaluate the silhouette of the diamond, a fundamental part of its aesthetic. Our expert diamantaires consider each diamond’s unique shape and proportion using a critical eye and honed intuition to select only those we deem harmonious and beautiful.

All diamonds above 0.2 carats that have passed our strict selection process and meet our environmental and ethical criteria are microscopically branded with the De Beers Marque – a logo and unique diamond reference number that is catalogued in our diamond registry. This also allows us to trace your diamond back to you should it ever be lost and found. We are delighted that this process has previously successfully reunited several of our clients with their valuable and sentimental piece of jewellery.

When you buy De Beers jewellery, a very special journey begins, one that is set to last a lifetime. This is why when you make your purchase, we make a service commitment to you. As part of our complimentary After Sales Service, we are delighted to offer you the opportunity to have your diamond jewellery meticulously cleaned in one of our stores. This service also includes an advised annual inspection of the diamonds and their settings.

Each De Beers diamond is hand-selected and our combination of diamonds and designs ensure that your piece of jewellery captures the utmost Fire, Life and Brilliance. As a result, we do not use diamonds that have not been selected by De Beers in our settings as we are unable to guarantee the same level of brilliance in your finished piece, or the provenance of the diamond.

Engraving a name and a date on any diamond engagement ring or wedding band represents the perfect individual touch and we are happy to undertake this initial engraving at no extra cost. It is also possible to have any of our diamond jewellery designs engraved with a personal message where space allows. Please note that not all jewellery can be engraved. Please check if the option is available on the item page on the website or contact our client services team.

De Beers Jewellers provides a complimentary lifetime guarantee on all jewellery (excluding watches) purchased directly from us either online or in-store from De Beers Jewellers stores in France, UK, Hong Kong, Taiwan, the USA.

Please note that the guarantees provided by De Beers Jewellers do not cover faults caused by:

• general wear and tear;
• accidental loss or damage;
• deliberate damage, misuse or neglect; or
• repairs or attempted repairs not carried out by De Beers Jewellers.

The guarantees detailed above give you additional benefits and do not affect your existing legal rights as a consumer, which may vary from country to country.

Please find the full version of our guarantee in our Terms and conditions here.

Yes – you can access our aftersales service in Japan through the following location:

Japan After Sales Service - アフターサービス窓口

New Otani Garden Court 7F, 4-1 Kioicho, Chiyoda-ku, 〒102-0094 東京都千代田区紀尾井町4－1 ニューオータニガーデンコート７F, Tokyo, 102-0094. +81 (0) 3-6261-5084

Founded in London, with a flagship store on Old Bond Street and a presence in the most exclusive locations around the world, De Beers Jewellers is the pinnacle of luxury diamond jewellery. Building on De Beers’ 130 years of expertise, the House glorifies the world’s most beautiful diamonds through creativity and craftsmanship in bold, distinctive designs.

De Beers is committed to ensuring all the diamonds it discovers create a lasting positive impact for people and the places where they are found. This comes with a pledge to build a better future – one that is fairer, safer, cleaner and healthier, in which communities thrive, ethical practices are maintained, and the natural environment is protected.

De Beers Jewellers has 29 stores globally and ships to 15 markets via DeBeers.com.cn.

We thrive to make life brilliant for our beloved clients as they celebrate meaningful moments in their lives. Regardless of who they are, what they look like and whom they love, we welcome them on a journey of creativity and trust to boldly express their brilliance, offering beautiful and wondrous, ethically sourced diamonds that positively impact people and the planet, in breath taking, exquisitely crafted jewellery designs.

Our Values Steer Us as We Strive to Make Life Brilliant

We are guided by our values, the characteristics and behaviours that keep us focused on our purpose. These are:

Put safety first:

We consider all risks to people and the environment before proceeding with any activity. We address risks before beginning any activity, even if this means stopping a task. Zero Harm is always our goal.

Show we care:

The people whose lives we touch, their communities, nations and the environment we share all matter deeply to us. We will think through the consequences of what we do so that our contribution to the world is real, lasting and makes us proud.

Pull together:

Being united in purpose and action, we will turn the diversity of our people, skills and experience into an unparalleled source of strength.

Be passionate:

We are exhilarated by the product we sell, the challenges we face and the opportunities we create.

Build trust:

We will always listen first, then act with openness, honesty and integrity so that our relationships flourish.

Shape the future:

We will find new ways. We will set demanding targets and take both tough decisions and considered risks to achieve them. We will insist on excellent execution and reward those who deliver.

De Beers Jewellers is a creative and vibrant luxury Jewellery House from De Beers Group, the world’s leading diamond company with expertise in the discovery and selection of diamonds since 1888. At De Beers Jewellers, we are lucky to have access to some of the world’s most incredible diamonds sourced by De Beers in Botswana, Namibia, South Africa and Canada, which have a positive impact on people and the planet. We meticulously select our diamonds by eye to meet our strict criteria for beauty, and our designers and craftspeople glorify them in bold and distinctive designs. Our jewellery collections are sold through our stores in exclusive locations around the world, as well as our website, DeBeers.com.cn.

De Beers Forevermark is a Jewellery House offering contemporary designs featuring responsibly sourced diamonds that are hand selected for their beauty and rarity. Created for marking special moments and wearing every day, Forevermark diamond jewellery is timeless with a twist. Popular De Beers collections include the Forevermark Avaanti collection, an embodiment of the spirit of possibility, and the Forevermark Icon collection, inspired by the stars in the South African sky. De Beers Forevermark jewellery is sold through approximately 2,400 jeweller partners and the House’s website, forevermark.com.

As part of De Beers Group, the world’s leading diamond company, De Beers Forevermark benefits from over 130 years of experience in diamond discovery and selection, and has access to some of the world’s rarest and most beautiful diamonds.

De Beers Jewellers is a luxury Jewellery House, offering exclusive high jewellery collections and iconic designs featuring the very best of De Beers diamonds through its stores in exclusive locations around the world and DeBeers.com.cn. De Beers Forevermark is a jewellery house offering premium contemporary diamond jewellery collections, such as the Forevermark Avaanti and Forevermark Icon collections, sold through jeweller partners around the world and its website, forevermark.com.

De Beers Group is the world’s leading diamond company, with expertise in the discovery and selection of diamonds since 1888. Run by the world’s top diamond experts, De Beers Institute of Diamonds uses specially developed, proprietary instruments and technology to impartially assess every diamond according to strict criteria based on the 4Cs of Colour, Cut, Carat Weight and Clarity. With locations in the UK, Belgium and India, De Beers Institute of Diamonds experts meticulously hand-select each and every one of our diamonds for the Houses, individually assessing them beyond the 4Cs.

At De Beers we are in a unique position: we are involved throughout the journey of a diamond. We select from our own mines some of the world’s most extraordinary rough diamonds, work with expert cutters who cut and polish them with beauty as the top priority, and transform them into exquisite jewellery created to glorify their beauty in our design studio. This means that every day we see first-hand how precious natural diamonds are, not only for the people who wear them, but for all those they touch along their way. It is therefore our commitment, responsibility and passion to ensure that every diamond we discover, creates a lasting positive impact for the people and places where they are found. We call this commitment Building Forever and it sits at the heart of everything that we do. It is our guide to a better future, one that is fairer, safer, cleaner and healthier, where communities thrive and the environment is protected. Discover more about Building Forever and our 2030 goals here.